Hi, I'm Pedro Lucca. Growth specialist and AI nerd.
I specialize in creating GTM engines from scratch and bringing operational efficiency to startups. I'm also a good prompt engineer and have built and marketed some cool AI companies.
I love to talk about information architecture, the state of the internet, AI and all things growth.
I also offer free consulting calls (really! no catch!). You can book a session with me here.
Here's me in my favorite city - Rio de Janeiro ☀️
Here's what people have to say about me…
Pedro is incredibly sharp. The way he immerses himself in your business makes you question how much you truly know about the space you are in.Fabio Muniz, Founder & CEO at Awari
I’ve been a designer for over 13 years and lost count of how many people I worked together, but Pedro definitely left a mark. If you are looking for a growth person, I strongly recommend him.Victor Berbel, UI/UX Designer at TopTal
…here's what I can help you with…
Figuring out the GTM strategy that will take you from $0 to $100,000 ARR in less than 3 months
PLG strategies that made acquisition costs 3x cheaper and increased the number of leads by 5x
Designing an AI product that got 70+ YC founders interested and closed $150,000 in sales in 3 weeks
…and here's what I've been thinking about lately.
Why most growth advice is useless
You probably already know what you need to do, and you won't find it in google.
Read
What Growth and Alchemy Have in Common
A collection of semi-linear thoughts about career growth and work identity
Read
Why the way we teach kids is broken
If we truly want to change the world, we need to start by the way we see our kids.
Read
Free consulting calls? ✨
My consulting work is available on a "choose your own price" basis. In practice, this means that my consulting work is free until you decide otherwise.
Most of my clients pay around $150/hour, but by no means you should feel pressured to do the same. If you think the call was worth $0, this is what you pay! There's no catch, I promise.